Web Site Design
Most business owners know that having a website is key to the new business age- but how many really know how powerful a good website can really be? Your may not think it now, but a website can really do a lot for you. It all depends on how you use it. As with everything, what you put in is what you get out, and a website is no different. But it’s one of those things that is difficult to understand… if you go for a TV advert and you speak to a TV marketing company…so why do any different with a website.
Search Engine Optimization
With over 4.5 billion searches in one month, Search Engines have certainly claimed their ground, and that figure is only from the top 2 search engines in the world!!! Of course tapping into this market can be very rewarding… understanding how to do it on the other hand, is where we come in. Search engines and websites are just another medium, like TV or radio. They can be extremely successful, when planned right. That is the cornerstone of any marketing campaign… planning, and having the knowledge to plan well. So why should your search engine promotion be any different?
Competitor Analysis
Any strategic planning whether large or small requires looking at your competition, from a small florist who wants to put on a special offer over Christmas to British Airways who cut summer fare prices. After all it’s you’re top competitor that you’re looking to beat.
Web traffic analysis
68 percent of companies advertising online do not believe the figures produced by traffic software are accurate. 89 percent would like to have the figures verified by a third part.
It’s one thing to go out and buy an expensive piece of software that will give you about 400 variable to look through telling you everything that a user did on your site, but, and it’s a big but, what’s the use if no-one in your organization knows how to interpret it. Even worse, what good is it, if you make the wrong choice based on what you think the data is saying?
Search Engine Position Tracking
Search Engine Promotion is one thing, but knowing where you are in the rankings is another. It’s an important part of every strategy, and allows you to monitor where you are in the World Wide Web. Only then can you really know where your time will be best invested.
SEO Consultancy
You may have the resources to implement your own search engine marketing campaign, and some companies do, however it’s strategy that is the back bone of ever marketing plan. We at WDA are flexible and understand that in house optimisation in some cases may receive better results; therefore we don’t bind you to any silly contracts. We, as internet marketing consultants work with you to produce an optimisation strategy which you can implement, and of course we’re always here for further consultation.
