Web traffic analysis
Understanding Users and Maximising Return
68 percent of companies advertising online do not believe the figures produced by traffic software are accurate. 89 percent would like to have the figures verified by a third part
It’s one thing to go out and buy an expensive piece of software that will give you about 400 variable to look through telling you everything that a user did on your site, but, and it’s a big but, what’s the use if no-one in your organization knows how to interpret it. Even worse, what good is it, if you make the wrong choice based on what you think the data is saying.
WDA has developed Traffic Intelligence as a solution. Traffic Intelligence is a service that bridges the gap between software and end-users. Its intelligent analysis, based on our expertise, tells you how your site is being used, and how it could be improved.
Traffic Intelligence break down everything from user’s navigation paths through the site, to highlighting opportunities for cross-selling, link prominence and much more. Traffic Intelligence will let allow you to implement your search engine and online marketing strategies more effectively.
